Inclusive Content Intensive
Learn how to make your marketing more inclusive of people with disabilities and build an actual campaign with our team in our 4 week program!
Most teams want to include disabled people in their marketing, but are so afraid of being canceled for doing it wrong that they do nothing at all.
Why should you be creating disability inclusive campaigns?
In the US alone, the disabled community has a combined spending power of $8 trillion. Yet we are largely overlooked in marketing (or worse—used as inspiration porn to market to non-disabled people).
When done right, inclusive marketing creates enormous and untapped opportunities for positive media and PR as well.
So we (Misfit Media + our team of disabled creatives) created a training and a done-with-you package for agencies and marketing teams.
The problem is, some teams have trouble with management buy-in for stuff like this.
(Not your team’s problem? Might we suggest the team package instead.)
87%
Did you know that 87% of consumers say they would rather support a company that prioritizes disability inclusion?
We've had participants from:
How does the Inclusive Content Intensive work?
We'll kick off with our signature training program to teach you to spot non-inclusive content (and how to do it right)
You'll attend 3 live workshops to learn more about marketing to a disabled and ally audience
You'll receive a workbook to retain what you've learned and refer back to
We'll walk you through creating your own inclusive campaign
You'll have access to our private Slack channel for ongoing support while you create, as well as office hours
You'll receive a fancy LinkedIn certificate to showcase your training!
Use your development dollars to make an impact.
$350
Need 5 or more spots?
Want a private session for your team?
Click here instead.
$350
Program Details
Part ONE: Training
Upon registration, you’ll be immediately invited into the Slack channel to meet the rest of the cohort and given access to the on-demand training sessions:
- Module 1: Understanding Ableism
- Module 2: Unlearning Systemic & Implicit Bias
- Module 3: Must-Avoids: Stereotypes, Stigmas and Tropes
- Module 4: Allyship & Moving Forward
…psssst these are the same modules we use for our big name corporate clients!
part two: Interactive Workshops
The next step is applying what you’ve learned immediately to your work and life. This is done across three workshops:
- Watch & React: together we'll watch “inclusive” content and identify stereotypes, stigmas and tropes in real time.
- Inclusion vs Accessibility: We'll go over the basics of creating accessible content so your inclusion initiatives can be consumed by the community.
- Crafting Your Inclusive Campaign: a hands on session to kickstart your inclusive campaign.
part three: Office Hours
Following the last workshop, you’ll begin planning your disability inclusive campaign.
We'll provide access to office hours for help 2x weekly for questions, feedback and guidance, as well as the Slack channel for ongoing support.
Need more customized support? Feel free to add on a one-on-one session any time!
Does this sound like you?
You want to include people with disabilities but don't know where to start
You have a decent grasp of the importance of disability inclusion, but want to make sure you're doing it right
You want to better understand how to make your content more accessible to people with disabilities
You know that disability inclusion is huge for ROI, and you want to have disabled people by your side as you create your first inclusive campaign
You want to use your power & privilege to support disabled people's equity.
You want to get your inclusive campaigns in front of the disabled community and create brand evangelists for life
Secure your spot! We're keeping the program small this time.
$350
Need 5 or more spots?
Want a private session for your team?
Click here instead.
$350
Interested in the work we're doing? Visit www.misfitmediaagency.com to learn more.